Lecture

Pitching for Grants vs. Customers

Tailoring your message to your audience.

  • Pitching an Incubator/ESA: Emphasize the deep tech, the space connection, and the innovative methodology.
  • Pitching a Customer: Emphasize the ROI, the workflow automation, and how much money they will save.
  • The Ask: "We are applying for €50k ESA BIC funding to finalize our MVP and acquire our first 10 enterprise customers."

📝 Daily Reflection

What was your biggest takeaway from this session, and how does it apply to the TERRA project? Write your response below. Your instructor will review this to track your progress.